Let’s be real:
Job boards are oversaturated.
Film school is expensive.
And cold applications rarely get you noticed.
But you know what does work? Knowing how to put yourself out there—strategically.
I’m a freelance video editor. I didn’t have a fancy degree or connections in the industry. What I had was a skillset, a laptop, and a strategy. That strategy got me hired by content creators, marketing agencies, nonprofits, and startups—without ever applying through a traditional job portal.
If you’re trying to break into the world of video editing (or get more consistent, better-paying work), here are the three things that changed the game for me.
1. Cold Outreach That Doesn’t Feel Cold
I used to think cold DMs were spammy. Now, they’re my #1 source of new clients.
Here’s the secret: personalize them like you care.
Early on, I picked a few podcasters and creators I admired, watched their content, and made them a short sample clip from their existing footage—unedited to polished, in 15 seconds or less. Then I messaged them:
“Hey, I’m [Your Name]. I made this sample video for your episode on [topic]. Want to try one together?”
No fluff. Just value.
Most people didn’t reply. But a few did. And those few turned into paid clients, referrals, and real-world experience I couldn’t get from waiting.
Pro tip: Always include a one-liner on who you are, a value-packed sample, and a clear call-to-action question.
2. Stop Going to Career Fairs. Go Where Creators Gather.
You know who’s not looking for video editors? Recruiters at job fairs.
You know who is?
Content creators trying to keep up with YouTube, Instagram, TikTok, LinkedIn, and everything in between.
I started showing up at podcasting conferences, creator meetups, and even local networking events hosted by co-working spaces. At one event in NYC, I offered to film behind-the-scenes content for free in exchange for a shoutout. That turned into a long-term gig editing vertical videos for a fast-growing brand.
If you’re not sure where to start, try apps like Luma, Meetup, or search for niche events on LinkedIn. Then show up. Offer value. And talk like a human, not a résumé.
3. Be a “Go-Giver” With Your Content
This one’s underrated. If you want to network with successful creators and decision-makers, don’t just pitch them—feature them.
I created a YouTube mini-series called “Why They Hired Me,” where I interview entrepreneurs and marketing leads about how they choose creative freelancers. It didn’t just boost my visibility—it built real relationships.
Think about it this way:
📩 Cold DM = asking for something
🎙️ Interview = giving them something
That’s how you build your brand and grow your network without sounding salesy.
Final Cut: What You Can Do Today
If you’re tired of hoping someone finds your website or Upwork profile, take action.
📹 DM someone you admire with a sample edit.
🎤 Reach out to a podcast host and offer to repurpose their content.
🎟️ Go to a real-world event and introduce yourself.
Your next opportunity isn’t behind a “Submit Application” button. It’s one message, one video, one conversation away.
And remember: don’t just edit content—create opportunities.