Stand Out on LinkedIn: 4 Must-Know Tips for Video Editors

As a video editor, your LinkedIn profile is more than just an online resume—it’s a critical element of your personal brand and an opportunity to tell what you have to offer hiring managers with the skills and experiences you have.

Let’s start with the most important advice I can give you and the rest will guide you into making your LinkedIn profile work for you, from creating a compelling job-seeking post to maximizing visibility with the right profile elements.

💥 Tip #1 – Stop Talking About Your Editing Skills

There I said it.

Let’s be blunt—anyone with training and practice can learn to edit video, create VFX, handle motion graphics, color correct, add overlays, edit audio, or any other skill in video production. You’re all using similar software, tools, and likely following the same tutorials or training as everyone else. Simply put, these skills alone won’t set you apart. It’s not about downplaying your expertise—I’m sure you’ve worked hard to master these tools—but let’s be honest: standing in line with everyone else isn’t what’s going to make you memorable or valuable in this industry.

What sets you apart is what YOU DO with those skills and tools.

Keep the business’s needs in mind. Think about what you can do to reach those needs with the skills you acquired.

Doing so allows you to position yourself as the solution to their specific challenges, rather than just another skilled video professional.

Here’s why this approach is so effective:

1. Aligns Your Message with Their Priorities

When you directly address the goals of potential employers, you show that you understand their needs. Instead of simply listing skills, focus on what businesses value, such as driving engagement, creating compelling brand stories, or boosting conversions. This shows you can deliver tangible results.

2. Demonstrates Value Beyond Skills

While many candidates might have similar technical abilities, speaking directly to desired outcomes—such as increased brand visibility, higher engagement rates, or efficient content production—differentiates you. It shows that you think like a strategic partner, not just a technician.

3. Builds Trust and Credibility

Employers are more likely to consider candidates who understand their industry’s goals. By aligning your post with business needs, you present yourself as a knowledgeable professional, which builds trust and encourages potential employers to connect.

4. Creates an Action-Oriented Connection

Focusing on business needs shifts your language from “I can do this” to “Here’s how I can help you achieve your goals.” This makes your post actionable and relevant, inviting hiring managers to reach out because they see how you’ll make a direct impact on their success.

5. Shows You’re Results-Focused

Businesses hire video professionals to drive growth, not just to create beautiful visuals. Highlighting your impact on metrics like engagement, conversions, or brand awareness demonstrates a results-oriented approach, which is appealing to businesses aiming for measurable outcomes.

💥 Tip #2 – Know the Needs and Results Businesses Value When They’re About to Hire a Video Editor

Smart businesses care less about your technical skills and more about what you can achieve with them. When hiring video professionals, they prioritize specific needs that align with their strategic marketing and communication goals. They aren’t focused on whether you edited a 3D animation with fancy cuts, added an impressive music score, or created eye-catching graphics—what matters to them is the impact those skills can drive for their brand.

Sure, your skills are important but it’s just the icing on the cake.

Here’s a breakdown of what businesses typically look for in a video editor and the ultimate results they want:

Audience Engagement

• Need: Videos that capture attention and keep viewers engaged, especially on social media where attention spans are short.
• Result: Higher engagement metrics, such as watch time, likes, shares, and comments, which contribute to brand visibility and awareness.

Brand Awareness & Storytelling

• Need: Effective storytelling that conveys the brand’s identity, values, and message, helping the business stand out in a crowded market.
• Result: Improved brand recognition and customer loyalty, as audiences connect emotionally with the brand’s message through high-quality videos.

Lead Generation & Conversions

• Need: Content that not only entertains but also drives action, such as signing up for a newsletter, downloading an app, or making a purchase.
• Result: Direct contribution to the sales funnel, with higher conversion rates from ads, product demos, or shoppable videos.

Consistency & Efficiency

• Need: A reliable professional who can produce high-quality content regularly and on tight timelines.
• Result: Consistent output that aligns with marketing schedules, allowing brands to maintain an active presence across platforms.

Adaptability to New Trends & Technology

• Need: Knowledge of current trends, platforms, and tools, such as AR/VR, short-form videos, or interactive content.
• Result: Competitive advantage, as the business can quickly adapt its content strategy to align with evolving consumer preferences and platform algorithms.

High Production Quality Within Budget

• Need: Professional-level quality in both visuals and storytelling, without overshooting the budget.
• Result: A polished brand image that aligns with the company’s standards, enhancing credibility and trust without excessive costs.

💥 Tip #3 – Optimize Your LinkedIn Profile

Now that you have Rule #1 and Rule #2 down, you can start focusing on your profile.

Remember, it’s always about the audience, right? You want to speak to them.

Your LinkedIn profile is your online portfolio, showcasing your skills, experience, and work samples in a “what I can do for you” style. When optimized correctly, it acts as a mini pitch to attract people who want to hire you.

Key Elements to Include:

• Compelling Headline: Your headline is the first thing viewers see, so make it impactful. Use keywords relevant to your field, such as “Social Media Video Specialist | Motion Graphics | Driving Engagement for Brands.” This headline will help you rank higher in searches for those keywords.
• Concise About Section: Craft a strong “About” section that emphasizes what you bring to the table and the results you achieve. Focus on outcomes that potential employers care about (e.g., “Experienced video editor specializing in high-conversion social media content to drive engagement and visibility.”). Include a brief mention of what you’re seeking in your next role.
• Skills and Endorsements: List relevant skills, particularly those that align with your target roles. Endorsements for these skills help build credibility and allow recruiters using LinkedIn filters to find you more easily.
• Featured Work Samples: Showcase relevant work or portfolio links to highlight your expertise (e.g., links to high-performing social media videos or brand campaigns). This makes your profile more engaging and provides immediate proof of your skills.

💥 Tip #4 – Use the “Open to Work” Banner on Your Profile and in Posts

Why It Matters: The “Open to Work” banner is a visual cue that immediately lets potential clients and employers know you’re available for new opportunities. This not only increases your profile’s visibility in LinkedIn’s algorithm but also attracts attention in searches and the LinkedIn feed.

What to Include: When you activate the “Open to Work” banner, make sure your profile aligns with the roles and skills you want to showcase. Here are a few steps to maximize its effectiveness:

• Set Job Preferences: Specify job titles, locations, and preferred work types (like remote or hybrid) to help recruiters understand what you’re looking for.
• Visibility: Make sure your “Open to Work” settings are visible to recruiters and your network, increasing your chances of being found.

Here’s a structured format to guide you:

1. Opening Hook

Why It Matters: Your opening line is what people see first in their feed, so it has to be attention-grabbing. How to Do It: Start with an emoji or a bold, compelling statement.

• Examples:
  • 🎬 Bringing Brands to Life with Impactful Video Content!
  • 🚀 Looking for New Opportunities to Drive Engagement with Video!

2. Role and Expertise

Why It Matters: Hiring managers want to know upfront what you offer. How to Do It: Mention specific roles or titles that reflect your unique skills, such as “Social Media Motion Artist” or “Brand Story Videographer.”

3. Experience and Impact

Why It Matters: Highlighting results helps demonstrate your value. How to Do It: Quantify successes where possible (e.g., “Increased engagement by 3x” or “Boosted ad conversions by 50%”) and mention notable clients if applicable.

4. Highlight Unique Skills

Why It Matters: Showcasing specialized skills, like motion graphics or AR/VR content, helps you stand out. How to Do It: Clearly state any skills that would add value to the company, like “Expertise in data-driven video editing to increase viewer engagement.”

5. Your Process and Approach

Why It Matters: Employers appreciate a streamlined, organized approach. How to Do It: Describe your approach briefly, such as, “From concept to delivery, my process ensures consistent, high-quality content on time.”

6. Invitation to Connect (Call-to-Action)

Why It Matters: A strong call-to-action (CTA) encourages further engagement. How to Do It: Use friendly language, like “Let’s connect and discuss how we can create captivating content together!”

7. Relevant Hashtags

Why It Matters: Hashtags increase the reach of your post. How to Do It: Choose relevant hashtags such as #OpenToWork, #VideoProduction, or #DigitalStorytelling to help your post reach the right audience.

Here’s how all these elements come together in a post:

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Example LinkedIn “Open to Work” post

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