Let’s be real: sending cold messages on LinkedIn can feel awkward. But if you’re freelancing—or just trying to land your next gig—it’s one of the most effective ways to open doors.
At FasterGig, we’ve seen time and time again: networking beats blind applying. And there’s a smarter, less cringe way to do it.
We’re sharing a three-part LinkedIn outreach template (inspired by top career coaches) that’s already helped creatives and freelancers connect with decision-makers at companies like Amazon, Klarna, and Airbnb.
This approach is especially powerful for freelancers in video editing, design, and content—because you don’t need to wait for a job post. You can start conversations, build relationships, and get referred… all with a few thoughtful DMs.
Step 1: The Hook (Short + Curious)
Hey [Name], you’re at [Company]?
Why it works: It’s short (under 40 characters), sounds casual, and doesn’t ask for anything. People are much more likely to reply with “Yep! Why do you ask?” than if you drop a pitch right away.
Step 2: Build Rapport (Be Human First)
Nice. I’ve been following [Company/Product] lately—saw your recent launch, super cool. How’s it going there so far?
Mention something specific—like a recent campaign, a product they worked on, or even a mutual connection. You’re starting a real conversation, not delivering a sales pitch.
Pro tip: Use their public posts or company news to spark this part.
Step 3: Light Intent + Friendly Ask
Honestly, one reason I reached out—I’m freelancing full-time now and [Company] is on my radar. I’ve been chatting with folks to get a feel before diving into outreach. Would it be cool if I asked a couple quick questions? Totally fine to keep it here or jump on a quick Zoom. Whatever’s easier.
Why it works: It’s transparent and respectful. You’re not asking for a job—you’re asking for insight. That builds trust and makes it more likely they’ll offer a referral or project lead on their own.
Alternate Openers You Can Use:
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You’re on the team at [Company]?”
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“Saw your reel—super sharp editing!”
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“Mutuals with [Name]—small world.”
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“I’ve been curious about [Company]’s content direction lately.”
What to Say on the Call (or in Chat)
If they agree to chat:
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Start by thanking them for their time
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Offer a genuine compliment (their work, their role, their post)
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Ask 2–3 questions:
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What’s your favorite thing about working there?
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What types of freelancers do you usually bring in?
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How do most people get plugged into projects?
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Close with a soft ask:
“Is there anyone else you think I should chat with while I’m exploring things?”
What Not to Do
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Don’t spam a dozen people with the same message.
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Don’t ask for referrals right away.
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Don’t make it all about you—make it about connection.
As one coach puts it, “Treat networking like prospecting, not pitching.”
Final Thoughts for Freelancers
In today’s remote-first world, building relationships is the fastest way to land freelance gigs with top-tier brands.
Whether you’re an editor, animator, content creator, or strategist—conversations lead to contracts.
So next time you’re scrolling LinkedIn, don’t just “like” a post.
Send a message. Ask a question. Start a relationship.